Managed Print Services Gartner Magic Quadrant

Magic Quadrant is a performance assessment method for a specific market, which gives you a perspective of different competitors, their efficiency and services, and their level of experience in the market.

Every year or two, a performance and ranking report is published by Gartner, a company called Gartner Magic Quadrant.

As the name suggests, there are four areas of ranking in a Magic Quadrant. These areas are Leaders, Challengers, Visionaries, and Niche Players.

Leaders lead the competition, have the widest range of products and services, the most seniority in the market, and a presence in global markets.

Challengers are those who are not there yet but have strong potential to make it there into the leaderboard, challenging the position of a leader.

Challengers, too, have a decent amount of seniority and hold in the market, as well as first-class services. They also have financial resources to sustain their business. But they do not have as much influence in the markets as the leaders do.

Visionaries are the innovators who have the potential to make their name in the market with their keen eye for opportunities and the ability to cash on them. But, despite having the potential, they still have not made it to secure a market share of themselves.

Whereas, Niche Players are those targeting one area of one market at a time only and are trying to figure out a way to make their place in the market. They are usually small and struggling vendors.

Like most other things, Gartner issues a Magic Quadrant list for Managed Print Services and ranking MPS providers as leaders, challengers, visionaries, or niche players.

It is considered important to check the Gartner Magic Quadrant ranking before hiring an MPS provider, as it can tell you a lot about them.

But, a Gartner Magic Quadrant shall not be the only criterion to judge an MPS provider. There is a fair possibility that the services your companies need are better provided by a visionary or a niche player, even though leaders and challengers are better overall.